We've all been in love with television characters in the past, but in this movie for America Television we wanted to reflect a two-sided love story, from Beto, the main character of De Vuelta al Barrio (the most popular show on Peruvian television), and Elena, a fan of the series, the ad sees the characters being noticed 'through' the screen and embark on a relentless love affair. It shows that unique relationship that is generated between the fans and the characters of the series. This is a film that coexists within the entertainment and pop culture of the country. The spot also rolls forward with an Arianne Fernandez cover of '80s hit "Fantasy.
Spot Video
Case Video
“Fantasy and Reality Blend Beautifully in Melodramatic Telenova Ad”
Adweek
“This Bizarre love story depicts how close we get to our favorite TV characters”
AdAge
“In an earnest and well-executed film, Circus Grey Peru create a sweet tale of a TV character and his biggest fan.”
Shots
“The Star-Crossed Lovers in This Touching Ad Embody Our Love of TV it gives and takes away”