McDonald's, through Automac, has already been generating a continuous approach with non-traditional vehicles, such as bicycles or scooters, creating weekly promotions for them.
During the pandemic, the use of bicycles increased, and it is increasingly common to see cyclists pass by our Automac. That is why, when our client asked us to create a tribute for World Bicycle Day and, we faced the challenge of creating a high-impact visual idea that recognizes all the different profiles of cyclists.
And what better way than to pay a special tribute with a unique style that only McDonald's can wear: our own iconic logo.
Using the McDonald's logo is always a great challenge for us, because it has been used as a resource to create all kinds of ideas around the world, so we had to investigate, analyze, test, erase and start over.
