HOW WE TURN THE COMPLETE MEDIA INTO OUR PRODUCT.
We had to communicate the new line of fenix flashlights. The order was a print ad, but we took over the entire magazine, transforming it into a personal flashlight. Made by one led and two batteries that make contact when the magazine is rolled.
We took over the entire magazine, but only paid for a double page ad and we put our personal flashlight in the hands of every reader.
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