Together with our client, we found an important niche that was almost forgotten in terms of communication by our category: Nocturnal People.
So after a few days of planning, we created a new product: Movistar Nights. An unlimited free internet promotion from 11:00 pm to 5:00 am tied to a specific mega pack. Then we create a visual campaign with different stories of people who work at night, enjoying our promotion. Proving that with Movistar nights are more interesting for night people.
